n 1980 the Central Group, Thailand’s largest retail conglomerate, founded Central Plaza Hotel Public Company Limited to handle the launch of its own hotel/mall/convention centre development in the expanding Ladprao area in northern Bangkok. The hotel opened in April 1983 and became the foundation of a network of deluxe and first-class properties in Thailand. In June 2007, the hotel company rebranded to Centara Hotels & Resorts in order to reflect its Centara branded hotel network spanning both city centres and resorts. By 2016, the group comprised six hotel brands; four under the Centara name, as well as Centra and COSI, and two spa brands; Spa Cenvaree and Cense by Cenvaree.